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Project Overview: Billboarding
Hoarding ads play an integral role in outdoor advertising campaigns. Businesses are always on the lookout to promote their brand on hoardings. However, the entire process of finding & getting a slot can be daunting.
Billboarding Hoarding app is a case study carried out to identify the blockers in the process of renting & renting out outdoor ad spaces & streamlining the entire flow for both the users- brands as well as owners of ad spaces. The work aims to find gaps in the existing processes & propose possible solutions by analysing the insights collected from target users.
Problem Statement Credit: Design Pilot
Project Details:
Self-Initiated Project
Project Duration: 2 months
Project Type: Mobile Application
My Role: UI/UX & Visual Design
Problem Statement:
Design Thinking Process:
Customer Journey Map:
Potential Solution:
User Flow:
Low fidelity wireframes:
Mid fidelity wireframes:
Visual Design:
High fidelity screens:
This UI follows the Web Content Accessibilty Guidelines (WCAG 2) atleast upto the AA standards.
Prototype:
Conclusion:
Working on the Billboarding app was a really interesting process. I learned how the same platform can cater to needs of different types of users depending on context. I will strive to use this learning to improve my design process in the future.
Thank you for your time! Feel free to share your thoughts with me.
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