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Project Overview: Freshway
Ordering food from apps is on the rise in metro cities, but it is unhealthy when frequently done. People who like to explore new cuisines might also have fewer time to try out new recipes due to busy schedules.
Freshway Recipe app is a case study carried out to solve the problems of foodies & people living in metros with less time to cook at home, but trying to cut back on ordering. The work aims to find gaps in the existing options & propose possible solutions by analysing the insights collected from target users.
Problem Statement Credit: Design Pilot
Project Details:
Self-Initiated Project
Project Duration: 1.5 months
Project Type: Mobile Application
My Role: UI/UX & Visual Design
Problem Statement:
Design Thinking Process:
Customer Journey Map:
Potential Solution:
User Flow:
Low fidelity wireframes:
Mid fidelity wireframes:
Visual Design:
High fidelity screens:
This UI follows the Web Content Accessibilty Guidelines (WCAG 2) atleast upto the AA standards.
Prototype:
Conclusion:
The Freshway service could help those who wish too cook new dishes, saving them time and effort. I learned a lot while working on this project, like the basics of design systems & how to approach potential users for research. In the future, I will make sure to work on improving things that need it.
Thank you for your time! Feel free to share your thoughts with me.
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